Atocell ()
Atocell® is a trademark for Tipoo’s cellulose ether products and derivatives. Our Atocell® products include Hydroxypropyl Methyl Cellulose (HPMC), Methyl Hydroxyethyl Cellulose (MHEC) and Hydroxyethyl Cellulose (HEC). We offer multiple grades of products (standard and customized) for your specific industrial application.
HEC is a non-ionic, water-soluble, and PH-stable powder product that offers a variety of functional properties when dissolved in water. It can be used as thickeners, binders, surfactants, film formers, protective colloids, suspending agents, and water retention agents in many construction materials.
Atocell® HEC is available for a variety of waterborne interior and exterior paints. It is the most widely used thickener in exterior latex paints with wide compatibilities that can be matched with many coating ingredients such as pigments, surfactants, emulsifiers, preservatives, and binders.

Multi-layer paper bags of 25 kg net Weight and supplied on pallets with shrink-wrapped.

1.2  Tons Per Pallets

• 20 FCL 12 MT (12,000 kg) with Pallets

• 40 GP 24 MT (24,000 kg) with Pallets

Hydroxyethyl Cellulose (HEC) ()

GradeViscosity (mPa-s)Stone PaintsTexture PaintsLimestone RenderLatex PaintsOil Field/ DrillingPersonal CareInterior WallExterior WallCoatingCosmetics
C201110000-20000
C204122000-37000
C208190000-120000
C40814000-6000
C25822600-3800
30,000 BS15000-25000
60,000 BS2600-3800
100,000 BS 90000-120,000
B15000 Enhance600~ 1200
B30000 Enhance1500~ 2500
B60000 Enhance2600~ 3400
B200000 Enhance3400~ 5000
E15000600~ 1200
E300001500~ 2500
E600002600~ 3400
E2000003400~ 5000

Stone Paints
Stone Paints
Oil Field
Oil Field
Cosmetics
Cosmetics
Texture Paints
Texture Paints
Interior Wall
Interior Wall
Limestone Render
Limestone Render
Personal Care
Personal Care
Latex Paints
Latex Paints
Exterior Wall
Exterior Wall
ApplicationsGradesCharacteristics
Stone PaintsC2041
C2081
C4081
C2582
60,000BS
•Good bio-stability, no viscosity loss
•Easy dispersion and dissolution in cool water, no lumps
•Outstanding spatter resistance
•Excellent color acceptance and development
•Good can stability
Texture Paints C2041
C2081
C4081
•Good bio-stability, no viscosity loss
•Easy dispersion and dissolution in cool water, no lumps
•Outstanding spatter resistance
•Excellent color acceptance and development
•Good can stability
Limestone RenderC2011
C2041
C2081
C4081
C2582
60,000BS
•Good bio-stability, no viscosity loss
•Easy dispersion and dissolution in cool water, no lumps
•Outstanding spatter resistance
•Excellent color acceptance and development
•Good can stability
Latex PaintsC2011
C2041
C2081
C2582
•Good bio-stability, no viscosity loss
•Easy dispersion and dissolution in cool water, no lumps
•Outstanding spatter resistance
•Excellent color acceptance and development
•Good can stability
Oil Field / DrillingC4081
C2582
B15000 Enhance
B30000 Enhance
B60000 Enhance
B200000 Enhance
E15000
E30000
E60000
E200000
•Good bio-stability, no viscosity loss
•Easy dispersion and dissolution in cool water, no lumps
•Outstanding spatter resistance
•Excellent color acceptance and development
•Good can stability
Interior Wall30,000BS
60,000BS
200,000BS
•High thickening effect
•High thickening effect
•Excellent rheological properties
•Dispersibility and solubility
•Storage stability
Exterior Wall30,000BS
60,000BS
200,000BS
•High thickening effect
•High thickening effect
•Excellent rheological properties
•Dispersibility and solubility
•Storage stability
CoatingB15000 Enhance
B30000 Enhance
B60000 Enhance
B200000 Enhance
E15000
E30000
E60000
E200000
60,000BS
•High thickening effect
•High thickening effect
•Excellent rheological properties
•Dispersibility and solubility
•Storage stability
CosmeticsB15000 Enhance
B30000 Enhance
B60000 Enhance
B200000 Enhance
E15000
E30000
E60000
E200000
•High thickening effect
•High thickening effect
•Excellent rheological properties
•Dispersibility and solubility
•Storage stability
Personal CareC2041•Easy dispersion and dissolution in cool water, no lumping.
•Good leveling.
•Excellent color acceptance and development.
•Good can stability.
•Good bio-stability.
Stone Paints
Oil Field
  • Improve water retention property
  • High thickening efficient
  • Easy dissolving and eco-friendly
  • Enhance stability and workability
Paint & Coating
  • Excellent color acceptance and viscosity stability
  • Good water retaining ability and open time
  • Good rheological properties, dispersion and solubiliity
  • Excellent worability and improved spattering resistance