{"id":25,"date":"2026-10-01T08:48:43","date_gmt":"2026-10-01T08:48:43","guid":{"rendered":"https:\/\/tipoogroup.com\/?page_id=25"},"modified":"2026-10-01T11:49:20","modified_gmt":"2026-10-01T11:49:20","slug":"atocell-hpmc","status":"publish","type":"page","link":"https:\/\/tipoogroup.com\/?page_id=25","title":{"rendered":"Atocell HPMC"},"content":{"rendered":"\n<!doctype html><html lang=\"en\"><head><meta charset=\"utf-8\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><title>Atocell\u00ae HPMC | TIPOO Group \u2014 Product Demo<\/title><meta name=\"description\" content=\"Explore Atocell HPMC grades, applications, typical properties and packaging from TIPOO Group.\"><style>\n      :root {\n        --orange: #0868a9;\n        --amber: #24a875;\n        --teal: #24a875;\n        --ink: #19202a;\n        --muted: #69727e;\n        --paper: #f6f8f9;\n        --line: #e4e8eb;\n      }\n      * {\n        box-sizing: border-box;\n      }\n      html {\n        scroll-behavior: smooth;\n      }\n      body {\n        margin: 0;\n        font:\n          15px\/1.7 Arial,\n          sans-serif;\n        color: var(--ink);\n        overflow-x: hidden;\n      }\n      h1,\n      h2,\n      h3 {\n        font-family: Georgia, serif;\n        line-height: 1.13;\n      }\n      a {\n        text-decoration: none;\n        color: inherit;\n      }\n      .wrap {\n        max-width: 1180px;\n        margin: auto;\n        padding: 0 24px;\n      }\n      .top {\n        height: 36px;\n        background: var(--ink);\n        color: #cbd1d8;\n        font-size: 12px;\n      }\n      .top .wrap,\n      .nav .wrap {\n        height: 100%;\n        display: flex;\n        align-items: center;\n        justify-content: space-between;\n      }\n      .nav {\n        height: 82px;\n        background: #fff;\n        position: sticky;\n        top: 0;\n        z-index: 50;\n        box-shadow: 0 5px 20px #1112;\n      }\n      .logo {\n        display: flex;\n        align-items: center;\n        gap: 10px;\n        font-weight: 900;\n        letter-spacing: 0.08em;\n      }\n      .logo b {\n        background: var(--orange);\n        color: #fff;\n        padding: 8px 11px;\n        border-radius: 7px;\n      }\n      .logo img { display: block; height: 46px; width: auto; }\n      .links {\n        display: flex;\n        gap: 29px;\n        align-items: center;\n        font-family: Georgia, serif;\n      }\n      .links a:hover {\n        color: var(--orange);\n      }\n      .cta {\n        background: var(--orange);\n        color: #fff;\n        padding: 12px 19px;\n        border-radius: 4px !important;\n        font: 700 13px Arial !important;\n      }\n      .hero {\n        min-height: 690px;\n        position: relative;\n        display: flex;\n        align-items: center;\n        color: white;\n        background: linear-gradient(115deg, #f76b21 0%, #24a875 47%, #168d87 100%);\n        overflow: hidden;\n      }\n      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    .hero-card {\n        margin-left: auto;\n        width: 330px;\n        padding: 28px;\n        background: #fffffff0;\n        border: 1px solid #fff;\n        border-radius: 18px;\n        box-shadow: 0 24px 70px #1117;\n        color: var(--ink);\n        backdrop-filter: blur(14px);\n      }\n      .hero-card h3 {\n        font-size: 26px;\n        color: var(--ink);\n        margin: 0 0 18px;\n      }\n      .hero-card div {\n        display: flex;\n        justify-content: space-between;\n        padding: 11px 0;\n        border-bottom: 1px solid var(--line);\n      }\n      .hero-card b {\n        color: var(--orange);\n      }\n      .orb {\n        position: absolute;\n        border: 1px solid #24a87575;\n        border-radius: 50%;\n        animation: spin 14s linear infinite;\n      }\n      .o1 {\n        width: 360px;\n        height: 360px;\n        right: -110px;\n        top: -120px;\n      }\n      .o2 {\n        width: 220px;\n        height: 220px;\n        right: 16%;\n        bottom: -110px;\n        animation-direction: reverse;\n      }\n      .dust {\n        position: absolute;\n        width: 7px;\n        height: 7px;\n        background: #fff9;\n        border-radius: 50%;\n        z-index: 2;\n        animation: rise 8s linear infinite;\n      }\n      .d1 {\n        left: 15%;\n        bottom: -10px;\n      }\n      .d2 {\n        left: 38%;\n        bottom: -20px;\n        animation-delay: -3s;\n      }\n      .d3 {\n        left: 74%;\n        bottom: -15px;\n        animation-delay: -5s;\n      }\n      .stats {\n        background: linear-gradient(100deg, var(--orange), #f29b31 52%, var(--teal));\n        color: #fff;\n      }\n      .stats .wrap {\n        display: grid;\n        grid-template-columns: repeat(4, 1fr);\n        padding-top: 34px;\n        padding-bottom: 34px;\n      }\n      .stat {\n        text-align: center;\n        border-right: 1px solid #ffffff55;\n      }\n      .stat:last-child {\n        border: 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grid;\n        grid-template-columns: 1fr 1fr;\n        gap: 64px;\n        align-items: center;\n      }\n      .visual {\n        min-height: 500px;\n        border-radius: 18px;\n        position: relative;\n        overflow: hidden;\n        background:\n          linear-gradient(0deg, #10202bd9, #168d876b),\n          url(\"https:\/\/tipoogroup.com\/wp-content\/themes\/tipoo-group\/assets\/tipoo-hero.jpg\") center\/cover;\n        box-shadow: 0 25px 60px #10182022;\n        color: #fff;\n        padding: 45px;\n        display: flex;\n        flex-direction: column;\n        justify-content: flex-end;\n      }\n      .visual:before,\n      .visual:after {\n        content: \"\";\n        position: absolute;\n        border-radius: 50%;\n        border: 1px solid #ffffff55;\n        animation: spin 15s linear infinite;\n      }\n      .visual:before {\n        width: 360px;\n        height: 360px;\n        right: -100px;\n        top: -90px;\n      }\n      .visual:after {\n        width: 210px;\n        height: 210px;\n        right: 40px;\n        top: 10px;\n        animation-direction: reverse;\n      }\n      .visual h3 {\n        font-size: 38px;\n        margin: 0 0 10px;\n        color: white;\n        position: relative;\n      }\n      .visual p {\n        color: #e4fff8;\n        position: relative;\n      }\n      .features {\n        display: grid;\n        grid-template-columns: 1fr 1fr;\n        gap: 14px;\n        margin-top: 28px;\n      }\n      .feature {\n        padding: 17px;\n        background: #fff;\n        border: 1px solid var(--line);\n        border-left: 4px solid var(--orange);\n        border-radius: 5px;\n      }\n      .feature b {\n        display: block;\n      }\n      .feature span {\n        font-size: 13px;\n        color: var(--muted);\n      }\n      .science-stage {\n        min-height: 520px;\n        border-radius: 24px;\n        position: relative;\n        overflow: hidden;\n        background: linear-gradient(145deg, #f36b23 0%, #f3a23a 44%, #168d87 100%);\n        box-shadow: 0 26px 70px #29454d22;\n      }\n      .science-stage:before {\n        content: \"\";\n        position: absolute;\n        inset: 0;\n        background: radial-gradient(circle at 50% 48%, #ffffff29, transparent 37%);\n      }\n      .science-core {\n        position: absolute;\n        left: 50%;\n        top: 50%;\n        width: 168px;\n        height: 168px;\n        transform: translate(-50%, -50%);\n        border-radius: 50%;\n        background: #fff;\n        color: var(--ink);\n        display: grid;\n        place-items: center;\n        text-align: center;\n        box-shadow: 0 18px 45px #17323d3d;\n        z-index: 3;\n      }\n      .science-core b { font: 700 27px Georgia; line-height: 1.05; }\n      .science-core small { display: block; color: var(--orange); font: 800 10px Arial; letter-spacing: .12em; margin-top: 7px; }\n      .orbit {\n        position: absolute;\n        left: 50%;\n        top: 50%;\n        width: 350px;\n        height: 350px;\n        margin: -175px;\n        border: 1px solid #ffffff78;\n        border-radius: 50%;\n        animation: spin 20s linear infinite;\n      }\n      .orbit:after {\n        content: \"\";\n        position: absolute;\n        width: 14px;\n        height: 14px;\n        border-radius: 50%;\n        background: #fff;\n        left: 42px;\n        top: 42px;\n        box-shadow: 0 0 0 8px #ffffff24;\n      }\n      .orbit.two { width: 245px; height: 245px; margin: -122px; animation-direction: reverse; animation-duration: 14s; }\n      .orbit.two:after { left: auto; right: 20px; top: 105px; background: var(--amber); }\n      .science-node {\n        position: absolute;\n        z-index: 4;\n        min-width: 124px;\n        padding: 13px 16px;\n        border: 1px solid #ffffff7d;\n        border-radius: 12px;\n        color: #fff;\n        background: #18343c55;\n        backdrop-filter: blur(10px);\n        text-align: center;\n        font-weight: 800;\n        animation: nodeFloat 4.5s ease-in-out infinite alternate;\n      }\n      .science-node small { display: block; font-weight: 400; color: #e7f5f3; font-size: 11px; }\n      .n1 { left: 28px; top: 55px; }\n      .n2 { right: 28px; top: 64px; animation-delay: -1.5s; }\n      .n3 { left: 34px; bottom: 54px; animation-delay: -3s; }\n      .n4 { right: 28px; bottom: 58px; animation-delay: -2s; }\n      .about .copy h2 { max-width: 610px; }\n      .about-lead { font-size: 18px !important; max-width: 610px; }\n      .feature { transition: .25s; }\n      .feature:hover { transform: translateY(-4px); border-left-color: var(--teal); box-shadow: 0 12px 25px #17323d12; }\n      @keyframes nodeFloat { to { transform: translateY(-9px); } }\n      .journey {\n        padding: 0 0 94px;\n        background: var(--paper);\n      }\n      .journey-grid {\n        display: grid;\n        grid-template-columns: 1.3fr 0.7fr 0.7fr;\n        gap: 16px;\n      }\n      .scene {\n        min-height: 290px;\n        border-radius: 15px;\n        overflow: hidden;\n        position: relative;\n        background: url(\"https:\/\/tipoogroup.com\/wp-content\/themes\/tipoo-group\/assets\/application-tiles.jpg\") center\/cover;\n      }\n      .scene:nth-child(2) { background-image: url(\"https:\/\/tipoogroup.com\/wp-content\/themes\/tipoo-group\/assets\/application-floor.jpg\"); }\n      .scene:nth-child(3) { background-image: url(\"https:\/\/tipoogroup.com\/wp-content\/themes\/tipoo-group\/assets\/application-render.jpg\"); }\n      .scene:after {\n        content: \"\";\n        position: absolute;\n        inset: 0;\n        background: linear-gradient(0deg, #101820db, transparent 70%);\n      }\n      .scene-copy {\n        position: absolute;\n        z-index: 2;\n        left: 24px;\n        right: 24px;\n        bottom: 20px;\n        color: #fff;\n      }\n      .scene-copy b { display: block; font: 700 23px Georgia; }\n      .scene-copy span { font-size: 12px; color: #dce3e7; }\n      .applications {\n        background: linear-gradient(135deg, #4b555e 0%, #56636a 55%, #3f6868 100%);\n        color: white;\n      }\n      .applications .head h2 {\n        color: #fff;\n      }\n      .applications .head p {\n        color: #e0e6e8;\n      }\n      .apps {\n        display: grid;\n        grid-template-columns: repeat(4, 1fr);\n        gap: 15px;\n      }\n      .app {\n        background: #ffffff12;\n        border: 1px solid #ffffff38;\n        padding: 25px;\n        border-radius: 10px;\n        transition: 0.25s;\n      }\n      .app:hover {\n        background: linear-gradient(135deg, var(--orange), #ec8730);\n        transform: translateY(-5px);\n      }\n      .app i {\n        font-style: normal;\n        font-size: 25px;\n      }\n      .app h3 {\n        font-size: 20px;\n        margin: 12px 0 6px;\n      }\n      .app p {\n        font-size: 13px;\n        color: #bac1c9;\n      }\n      .app:hover p {\n        color: #fff;\n      }\n      .support .wrap {\n        display: grid;\n        grid-template-columns: 1fr 1fr;\n        gap: 65px;\n        align-items: center;\n      }\n      .support-list {\n        display: grid;\n        gap: 12px;\n      }\n      .support-item {\n        display: flex;\n        gap: 15px;\n        padding: 18px;\n        border-bottom: 1px solid var(--line);\n      }\n      .support-item b:first-child {\n        width: 36px;\n        height: 36px;\n        display: grid;\n        place-items: center;\n        border-radius: 50%;\n        background: #e5f5ef;\n        color: var(--orange);\n      }\n      .support-item span {\n        display: block;\n        color: var(--muted);\n        font-size: 13px;\n      }\n      .testimonials {\n        background: var(--paper);\n      }\n      .quotes {\n        display: grid;\n        grid-template-columns: repeat(3, 1fr);\n        gap: 20px;\n      }\n      .quote-card {\n        background: #fff;\n        border: 1px solid var(--line);\n        padding: 28px;\n        border-radius: 11px;\n      }\n      .quote-card strong {\n        color: var(--orange);\n        letter-spacing: 0.18em;\n      }\n      .quote-card p {\n        color: var(--muted);\n      }\n      .quote-card b {\n        font-size: 13px;\n      }\n      .contact {\n        padding: 85px 0;\n        background: linear-gradient(115deg, var(--orange), #f29b31 48%, var(--teal));\n        color: #fff;\n        position: relative;\n        overflow: hidden;\n      }\n      .contact .wrap {\n        display: flex;\n        align-items: center;\n        justify-content: space-between;\n        gap: 40px;\n        position: relative;\n      }\n      .contact h2 {\n        font-size: 46px;\n        margin: 0 0 10px;\n      }\n      .contact p {\n        margin: 0;\n        color: #eef6f8;\n      }\n      .footer {\n        padding: 55px 0 28px;\n        background: linear-gradient(115deg, #31525a, #34736f 58%, #3c8e84);\n        color: #dceceb;\n      }\n      .footer-grid {\n        display: grid;\n        grid-template-columns: 1.35fr .7fr .75fr 1.55fr;\n        gap: 38px;\n      }\n      .footer h4 {\n        color: #fff;\n      }\n      .footer a {\n        display: block;\n        margin: 7px 0;\n      }\n      .footer-contact p { margin: 7px 0; color: #edf7f6; font-size: 13px; line-height: 1.55; }\n      .footer-contact a { color: #fff; font-weight: 700; }\n      .reveal {\n        opacity: 0;\n        transform: translateY(28px);\n        transition: 0.75s;\n      }\n      .reveal.in {\n        opacity: 1;\n        transform: none;\n      }\n      @keyframes zoom {\n        to {\n          transform: scale(1.11);\n        }\n      }\n      @keyframes homeWave { to { transform: translateX(3%) rotate(-0.5deg) scaleY(1.06); } }\n      @keyframes homeWaveBack { to { transform: translateX(5%) rotate(1.2deg) scaleY(0.9); } }\n      @keyframes homeWaveBlue { to { transform: translateX(-4%) rotate(-1deg) scaleY(1.1); } }\n      @keyframes steamRise {\n        0% { transform: translateY(40px) scale(.82) rotate(-2deg); opacity: 0; }\n        24% { opacity: .32; }\n        70% { opacity: .18; }\n        100% { transform: translateY(-75px) scale(1.18) rotate(4deg); opacity: 0; }\n      }\n      @keyframes spin {\n        to {\n          transform: rotate(360deg);\n        }\n      }\n      @keyframes rise {\n        to {\n          transform: translateY(-700px);\n          opacity: 0;\n        }\n      }\n      @media (max-width: 900px) {\n        .links {\n          display: none;\n        }\n        .hero .wrap,\n        .about .wrap,\n        .support .wrap {\n          grid-template-columns: 1fr;\n        }\n        .hero-card {\n          display: none;\n        }\n        .products,\n        .apps {\n          grid-template-columns: 1fr 1fr;\n        }\n        .journey-grid { grid-template-columns: 1fr; }\n        .scene { min-height: 250px; }\n        .quotes {\n      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><span>{{TIPOO_EMAIL}} \u00b7 {{TIPOO_PHONE}}<\/span>\n      <\/div>\n    <\/div>\n    <header class=\"nav\">\n      <div class=\"wrap\">\n        <a class=\"logo\" href=\"https:\/\/tipoogroup.com\/\"><img decoding=\"async\" src=\"https:\/\/tipoogroup.com\/wp-content\/themes\/tipoo-group\/assets\/tipoo-logo.png\" alt=\"TIPOO Group\"><\/a>\n        <button class=\"pd-menu\" aria-label=\"Open navigation\" aria-controls=\"main-navigation\" aria-expanded=\"false\">Menu <span aria-hidden=\"true\">\u2630<\/span><\/button><nav class=\"links\" id=\"main-navigation\" aria-label=\"Main navigation\">\n          <a href=\"https:\/\/tipoogroup.com\/\">Home<\/a><a href=\"https:\/\/tipoogroup.com\/#about\">About<\/a\n          ><a href=\"https:\/\/tipoogroup.com\/?page_id=12\">Products<\/a\n          ><a href=\"https:\/\/tipoogroup.com\/#solutions\">Applications<\/a\n          ><a href=\"https:\/\/tipoogroup.com\/?page_id=14\">Technical Support<\/a><a href=\"https:\/\/tipoogroup.com\/?page_id=14\">Contact<\/a\n          ><a class=\"cta\" href=\"https:\/\/tipoogroup.com\/?page_id=14\">Request Sample<\/a>\n        <\/nav>\n      <\/div>\n    <\/header>\n    <a class=\"pd-skip\" href=\"#product\">Skip to product information<\/a>\n<main id=\"product\" class=\"pd-page\">\n<section class=\"pd-hero\">\n <div class=\"wrap\">\n  <nav class=\"pd-breadcrumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/tipoogroup.com\/\">Home<\/a><span>\/<\/span><a href=\"https:\/\/tipoogroup.com\/?page_id=12\">Products<\/a><span>\/<\/span><span aria-current=\"page\">Atocell\u00ae HPMC<\/span><\/nav>\n  <div class=\"pd-hero-grid\">\n   <div class=\"pd-hero-copy\"><p class=\"eyebrow\">Atocell\u00ae \u00b7 Cellulose ethers<\/p><h1>HPMC<\/h1><p class=\"pd-fullname\">Hydroxypropyl Methylcellulose<\/p><p class=\"pd-lead\">Water retention, workability and consistency for your formulations.<\/p><p>A non-ionic, water-soluble and pH-stable cellulose ether powder for construction materials, paints, coatings and detergents.<\/p><div class=\"pd-actions\"><a class=\"btn orange\" href=\"https:\/\/tipoogroup.com\/?page_id=14\">Request Sample <span aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"btn pd-outline\" href=\"#grades\">Explore grades <span aria-hidden=\"true\">\u2193<\/span><\/a><\/div><div class=\"pd-hero-facts\"><div><strong>11<\/strong><span>HPMC Grades<\/span><\/div><div><strong>25 kg<\/strong><span>Net weight per bag<\/span><\/div><div><strong>Atocell\u00ae<\/strong><span>TIPOO Group cellulose ethers<\/span><\/div><\/div><\/div>\n   <figure class=\"pd-hero-image\"><button class=\"pd-motion-toggle\" type=\"button\" aria-pressed=\"false\" aria-label=\"Pause photo motion\">Pause motion <span aria-hidden=\"true\">\u2161<\/span><\/button><img decoding=\"async\" src=\"https:\/\/tipoogroup.com\/wp-content\/themes\/tipoo-group\/assets\/hpmc\/tile-adhesive-install.webp\" alt=\"Worker positioning a large tile onto combed tile adhesive\" width=\"1536\" height=\"1024\" fetchpriority=\"high\"><figcaption><span>APPLICATION FOCUS<\/span><strong>Better workability.<br>More consistent application.<\/strong><p>HPMC for tile adhesive formulations<\/p><\/figcaption><\/figure>\n  <\/div>\n <\/div>\n<\/section>\n<nav class=\"pd-section-nav\" aria-label=\"Product sections\"><div class=\"wrap\"><a href=\"#overview\">Overview<\/a><a href=\"#benefits\">Key benefits<\/a><a href=\"#applications\">Applications<\/a><a href=\"#grades\">Grades &#038; specifications<\/a><a href=\"#packaging\">Packaging<\/a><a href=\"#downloads\">Downloads<\/a><\/div><\/nav>\n<section class=\"pd-section\" id=\"overview\"><div class=\"wrap pd-overview\"><div><p class=\"eyebrow\">Product overview<\/p><h2>A versatile additive.<br>A practical difference.<\/h2><\/div><div class=\"pd-overview-copy\"><p>Atocell\u00ae is TIPOO Group\u2019s cellulose ether brand. Its HPMC range offers functional properties when dissolved in water, including thickening, binding, film formation, suspension and water retention.<\/p><p>Used in tile adhesives, wall putties, cement mortars and plasters, HPMC supports consistency and application performance. The range also includes grades for paints, coatings and daily chemical products.<\/p><div class=\"pd-tags\"><span>Non-ionic<\/span><span>Water-soluble<\/span><span>pH-stable<\/span><\/div><\/div><\/div><\/section>\n<section class=\"pd-section pd-tint\" id=\"benefits\"><div class=\"wrap\"><p class=\"eyebrow\">Key benefits<\/p><h2>Performance throughout<br>the formulation.<\/h2><div class=\"pd-benefits\"><article class=\"pd-benefit\"><span>01<\/span><h3>Water retention<\/h3><p>Supports water retention, even at high temperature.<\/p><\/article><article class=\"pd-benefit\"><span>02<\/span><h3>Workability &#038; open time<\/h3><p>Improves wetting and trowelling ability and increases open time.<\/p><\/article><article class=\"pd-benefit\"><span>03<\/span><h3>Bonding &#038; resistance<\/h3><p>Enhances bonding strength and improves sag and crack resistance.<\/p><\/article><article class=\"pd-benefit\"><span>04<\/span><h3>Rheology &#038; thickening<\/h3><p>Improves rheology control and thickening efficiency.<\/p><\/article><article class=\"pd-benefit\"><span>05<\/span><h3>Freeze\u2013thaw stability<\/h3><p>Improves freeze\u2013thaw stability in formulations.<\/p><\/article><article class=\"pd-benefit\"><span>06<\/span><h3>Additive compatibility<\/h3><p>Improves compatibility with other additives.<\/p><\/article><\/div><p class=\"pd-source\">Benefits summarized from the TIPOO Group Catalog 2025, HPMC section.<\/p><\/div><\/section>\n<section class=\"pd-section\" id=\"applications\"><div class=\"wrap\"><div class=\"pd-section-heading\"><div><p class=\"eyebrow\">Applications<\/p><h2>From building materials<br>to daily care.<\/h2><\/div><p>Match the HPMC grade to your binder system and application. Explore the catalog\u2019s grade recommendations below.<\/p><\/div><div class=\"pd-application-grid\">\n<article class=\"pd-application\"><figure class=\"pd-photo\"><img decoding=\"async\" src=\"https:\/\/tipoogroup.com\/wp-content\/themes\/tipoo-group\/assets\/hpmc\/tile-adhesive-install.webp\" alt=\"Worker installing a large-format wall tile over tile adhesive\" width=\"1536\" height=\"1024\" loading=\"lazy\"><\/figure><div><h3>Tile adhesives<\/h3><p>Water retention, open time, wetting and trowelling performance.<\/p><a href=\"#grades\" data-filter=\"0\">See suitable grades <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><\/article><article class=\"pd-application\"><figure class=\"pd-photo\"><img decoding=\"async\" src=\"https:\/\/tipoogroup.com\/wp-content\/themes\/tipoo-group\/assets\/hpmc\/skim-coat-application.webp\" alt=\"Illustration of a professional applying a thin white skim coat to an interior wall with a finishing trowel\" width=\"1536\" height=\"1024\" loading=\"lazy\"><\/figure><div><h3>Skim coat &#038; wall putty<\/h3><p>Water retention, paste stability and smooth trowelling. HPMC grades PC20K and PC45K.<\/p><a href=\"#grades\" data-filter=\"4\">See suitable grades <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><\/article>\n<article class=\"pd-application\"><figure class=\"pd-photo\"><img decoding=\"async\" src=\"https:\/\/tipoogroup.com\/wp-content\/themes\/tipoo-group\/assets\/hpmc\/exterior-render-application.webp\" alt=\"Worker applying render to an exterior wall\" width=\"1536\" height=\"1024\" loading=\"lazy\"><\/figure><div><h3>Plaster &#038; render<\/h3><p>Workability, paste stabilization and a smooth surface.<\/p><a href=\"#grades\" data-filter=\"3\">See suitable grades <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><\/article>\n<article class=\"pd-application\"><figure class=\"pd-photo\"><img decoding=\"async\" src=\"https:\/\/tipoogroup.com\/wp-content\/themes\/tipoo-group\/assets\/hpmc\/self-leveling-application.webp\" alt=\"Worker spreading a self-levelling floor compound\" width=\"1536\" height=\"1024\" loading=\"lazy\"><\/figure><div><h3>Self-levelling mortar<\/h3><p>Catalog grades C1005 and PC6K for self-levelling mortar systems.<\/p><a href=\"#grades\" data-filter=\"6\">See suitable grades <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><\/article><article class=\"pd-application\"><figure class=\"pd-photo\"><img decoding=\"async\" src=\"https:\/\/tipoogroup.com\/wp-content\/themes\/tipoo-group\/assets\/hpmc\/daily-chemical-application.webp\" alt=\"Illustrative unbranded liquid detergent, shampoo and hand soap products with a beaker of thickened liquid\" width=\"1536\" height=\"1024\" loading=\"lazy\"><\/figure><div><h3>Daily chemicals<\/h3><p>Thickening and stability for liquid detergents, shampoos and soaps. HPMC grades D80KS and D4KS.<\/p><a href=\"#grades\" data-filter=\"17\">See suitable grades <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><\/article><\/div>\n<div class=\"pd-other-apps\"><h3>Beyond these applications<\/h3><p>Grout \u00b7 AAC block adhesives \u00b7 Waterproofing and repair mortars \u00b7 EIFS systems \u00b7 Gypsum-based products \u00b7 Emulsion-based fillers and adhesives \u00b7 Water-based paints<\/p><\/div><\/div><\/section>\n<section class=\"pd-section pd-tint\" id=\"grades\"><div class=\"wrap\"><p class=\"eyebrow\">Product grades &#038; technical information<\/p><h2>Find your starting grade.<\/h2><p class=\"pd-intro\">Explore our 11 HPMC grades, with Brookfield viscosity ranges and application recommendations from the TIPOO Group catalog.<\/p><div class=\"pd-table-controls\"><div><label for=\"application-filter\">Filter by application<\/label><select id=\"application-filter\"><option value=\"all\">All applications<\/option><option value=\"0\">Tile adhesive<\/option><option value=\"1\">Mortar &#038; concrete<\/option><option value=\"2\">AAC block adhesive<\/option><option value=\"3\">Cement plaster &#038; render<\/option><option value=\"4\">Skim coat \/ wall putty<\/option><option value=\"5\">Grout<\/option><option value=\"6\">Self-levelling mortar<\/option><option value=\"7\">Waterproofing mortar<\/option><option value=\"8\">Repair mortar<\/option><option value=\"9\">EIFS base coat<\/option><option value=\"10\">EIFS adhesive<\/option><option value=\"11\">Gypsum plaster<\/option><option value=\"12\">Gypsum joint filler<\/option><option value=\"13\">Gypsum adhesive<\/option><option value=\"14\">Emulsion-based joint filler<\/option><option value=\"15\">Emulsion-based tile adhesive<\/option><option value=\"16\">Water-based paints<\/option><option value=\"17\">Daily chemicals<\/option><\/select><\/div><p id=\"grade-count\" aria-live=\"polite\">Showing 11 of 11 grades<\/p><\/div>\n<div class=\"pd-table-wrap\" tabindex=\"0\" role=\"region\" aria-label=\"HPMC grades and viscosity table, scroll horizontally on small screens\"><table><caption>Atocell\u00ae HPMC \u2014 typical properties<\/caption><thead><tr><th scope=\"col\">Grade<\/th><th scope=\"col\">Brookfield viscosity*<\/th><th scope=\"col\">Catalog applications<\/th><\/tr><\/thead><tbody><tr data-apps=\"1,6\"><th scope=\"row\">C1005<\/th><td class=\"pd-viscosity\">300\u2013500<\/td><td>Mortar &#038; concrete; Self-levelling mortar<\/td><\/tr><tr data-apps=\"0,1,5,6,7\"><th scope=\"row\">PC6K<\/th><td class=\"pd-viscosity\">5,000\u20136,000<\/td><td>Tile adhesive; Mortar &#038; concrete; Grout; Self-levelling mortar; Waterproofing mortar<\/td><\/tr><tr data-apps=\"0,1,3,5,8,12\"><th scope=\"row\">PC10K<\/th><td class=\"pd-viscosity\">9,000\u201310,000<\/td><td>Tile adhesive; Mortar &#038; concrete; Cement plaster &#038; render; Grout; Repair mortar; Gypsum joint filler<\/td><\/tr><tr data-apps=\"0,1,3,4,5,9,11,12\"><th scope=\"row\">PC20K<\/th><td class=\"pd-viscosity\">15,000\u201325,000<\/td><td>Tile adhesive; Mortar &#038; concrete; Cement plaster &#038; render; Skim coat \/ wall putty; Grout; EIFS base coat; Gypsum plaster; Gypsum joint filler<\/td><\/tr><tr data-apps=\"0,1,2,3,4,9,10,11,13\"><th scope=\"row\">PC45K<\/th><td class=\"pd-viscosity\">40,000\u201355,000<\/td><td>Tile adhesive; Mortar &#038; concrete; AAC block adhesive; Cement plaster &#038; render; Skim coat \/ wall putty; EIFS base coat; EIFS adhesive; Gypsum plaster; Gypsum adhesive<\/td><\/tr><tr data-apps=\"0,1,2,10,13\"><th scope=\"row\">PC70K<\/th><td class=\"pd-viscosity\">65,000\u201375,000<\/td><td>Tile adhesive; Mortar &#038; concrete; AAC block adhesive; EIFS adhesive; Gypsum adhesive<\/td><\/tr><tr data-apps=\"14,15\"><th scope=\"row\">PC20KS<\/th><td class=\"pd-viscosity\">15,000\u201325,000<\/td><td>Emulsion-based joint filler; Emulsion-based tile adhesive<\/td><\/tr><tr data-apps=\"14,15\"><th scope=\"row\">PC45KS<\/th><td class=\"pd-viscosity\">40,000\u201355,000<\/td><td>Emulsion-based joint filler; Emulsion-based tile adhesive<\/td><\/tr><tr data-apps=\"0,1,11,13,16\"><th scope=\"row\">PC70KS<\/th><td class=\"pd-viscosity\">65,000\u201375,000<\/td><td>Tile adhesive; Mortar &#038; concrete; Gypsum plaster; Gypsum adhesive; Water-based paints<\/td><\/tr><tr data-apps=\"17\"><th scope=\"row\">D80KS<\/th><td class=\"pd-viscosity\">65,000\u201375,000<\/td><td>Daily chemicals<\/td><\/tr><tr data-apps=\"17\"><th scope=\"row\">D4KS<\/th><td class=\"pd-viscosity\">3,500\u20135,500<\/td><td>Daily chemicals<\/td><\/tr><\/tbody><\/table><\/div>\n<div class=\"pd-table-notes\"><p><strong>* Values reproduced from the catalog.<\/strong> Viscosity units, solution concentration, temperature and test method details are not specified in this table. Confirm the relevant grade\u2019s TDS before making a technical comparison.<\/p><p>Daily chemicals include liquid detergent, shower gel, shampoo, liquid soap and laundry detergent. Application guidance: TIPOO Group Catalog 2025, PDF pages 6\u20137.<\/p><\/div><div class=\"pd-grade-help\"><div><h3>Need help choosing a grade?<\/h3><p>Share your application and formulation requirements with TIPOO Group.<\/p><\/div><a class=\"btn pd-outline\" href=\"https:\/\/tipoogroup.com\/?page_id=14\">Contact technical support <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/div><\/section>\n<section class=\"pd-section\" id=\"packaging\"><div class=\"wrap pd-pack-grid\"><div><p class=\"eyebrow\">Packaging &#038; supply<\/p><h2>Prepared for delivery.<\/h2><p>Multi-layer paper bags, supplied on shrink-wrapped pallets.<\/p><dl class=\"pd-pack-specs\"><div><dt>Net weight<\/dt><dd>25 kg \/ bag<\/dd><\/div><div><dt>Pallet load<\/dt><dd>1.2 tons \/ pallet<\/dd><\/div><div><dt>20 FCL, with pallets<\/dt><dd>12 MT (12,000 kg)<\/dd><\/div><div><dt>40 HQ, with pallets<\/dt><dd>24 MT (24,000 kg)<\/dd><\/div><\/dl><p class=\"pd-source\">Packaging information from the HPMC section, PDF page 5.<\/p><\/div><figure class=\"pd-pack-image\"><img decoding=\"async\" src=\"https:\/\/tipoogroup.com\/wp-content\/themes\/tipoo-group\/assets\/hpmc\/product-packaging.jpg\" alt=\"Atocell HPMC 25 kg paper bag and palletized bags loaded in a container, from the TIPOO Group catalog\" width=\"588\" height=\"575\" loading=\"lazy\"><figcaption>Atocell\u00ae HPMC \u00b7 Catalog packaging image<\/figcaption><\/figure><\/div><\/section>\n<section class=\"pd-section pd-tint\" id=\"downloads\"><div class=\"wrap\"><p class=\"eyebrow\">Technical resources<\/p><h2>Documents for your evaluation.<\/h2><div class=\"pd-downloads\"><article><span class=\"pd-doc-icon\">PDF<\/span><h3>TIPOO Group product catalog<\/h3><p>Download the supplied 2025 catalog. HPMC product information appears on PDF pages 4\u20138.<\/p><a href=\"https:\/\/tipoogroup.com\/wp-content\/themes\/tipoo-group\/assets\/shared\/Tipoo-Group-Catalog-2025.pdf\" download>Download catalog <span aria-hidden=\"true\">\u2193<\/span><\/a><\/article><article><span class=\"pd-doc-icon\">TDS<\/span><h3>Technical data sheet<\/h3><p>Contact TIPOO Group to request the technical data sheet for the HPMC grade you are evaluating.<\/p><a href=\"mailto:{{TIPOO_EMAIL}}?subject=Atocell%20HPMC%20-%20TDS%20request\">Request TDS <span aria-hidden=\"true\">\u2197<\/span><\/a><\/article><article><span class=\"pd-doc-icon\">SDS<\/span><h3>Safety data sheet<\/h3><p>Contact TIPOO Group to request safety and handling information for your selected HPMC grade.<\/p><a href=\"mailto:{{TIPOO_EMAIL}}?subject=Atocell%20HPMC%20-%20SDS%20request\">Request SDS <span aria-hidden=\"true\">\u2197<\/span><\/a><\/article><\/div><\/div><\/section>\n<section class=\"pd-contact\"><div class=\"wrap\"><div><p class=\"eyebrow\">Let\u2019s work on your formulation<\/p><h2>Evaluate Atocell\u00ae HPMC<br>in your application.<\/h2><p>Talk to TIPOO Group about grade selection, samples and technical information.<\/p><\/div><div class=\"pd-actions\"><a class=\"btn pd-dark\" href=\"https:\/\/tipoogroup.com\/?page_id=14\">Request Sample <span aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"btn white\" href=\"https:\/\/tipoogroup.com\/?page_id=14\">Contact Us<\/a><\/div><\/div><\/section>\n<\/main><footer class=\"footer\">\n      <div class=\"wrap footer-grid\">\n        <div>\n          <div class=\"logo\"><img decoding=\"async\" src=\"https:\/\/tipoogroup.com\/wp-content\/themes\/tipoo-group\/assets\/tipoo-logo.png\" alt=\"TIPOO Group\"><\/div>\n          <p>Advanced materials for modern construction.<\/p>\n        <\/div>\n        <div>\n          <h4>Products<\/h4>\n          <a href=\"https:\/\/tipoogroup.com\/?page_id=12\">Atocell\u00ae<\/a\n          ><a href=\"https:\/\/tipoogroup.com\/?page_id=12\">Atopas\u00ae<\/a\n          ><a href=\"https:\/\/tipoogroup.com\/?page_id=12\">Atoplex\u00ae<\/a\n          ><a href=\"https:\/\/tipoogroup.com\/?page_id=12\">HydroMax\u00ae<\/a>\n        <\/div>\n        <div>\n          <h4>Company<\/h4>\n          <a href=\"https:\/\/tipoogroup.com\/#about\">About<\/a><a href=\"https:\/\/tipoogroup.com\/#solutions\">Applications<\/a\n          ><a href=\"https:\/\/tipoogroup.com\/?page_id=14\">Technical support<\/a\n          ><a href=\"https:\/\/tipoogroup.com\/?page_id=14\">Contact<\/a>\n        <\/div>\n        <div class=\"footer-contact\">\n          <h4>Contact<\/h4>\n          <a href=\"tel:{{TIPOO_PHONE_DIGITS}}\">{{TIPOO_PHONE}}<\/a><a href=\"https:\/\/wa.me\/{{TIPOO_WHATSAPP_DIGITS}}\">WhatsApp {{TIPOO_PHONE}}<\/a>\n          <a href=\"mailto:{{TIPOO_EMAIL}}\">{{TIPOO_EMAIL}}<\/a>\n          <p>Worldwide product support<\/p>\n        <\/div>\n      <\/div>\n    <\/footer><script>const menu=document.querySelector('.pd-menu'),nav=document.querySelector('#main-navigation');\nif(menu&&nav){\n menu.addEventListener('click',()=>{const open=menu.getAttribute('aria-expanded')==='true';menu.setAttribute('aria-expanded',String(!open));menu.setAttribute('aria-label',open?'Open navigation':'Close navigation');nav.classList.toggle('pd-open',!open)});\n document.addEventListener('keydown',e=>{if(e.key==='Escape'&&menu.getAttribute('aria-expanded')==='true'){menu.click();menu.focus()}});\n}\nconst filter=document.querySelector('#application-filter'),rows=[...document.querySelectorAll('.pd-table-wrap tbody tr[data-apps]')],countLabel=document.querySelector('#grade-count');\nfunction filterGrades(){\n if(!filter)return;\n let count=0;\n for(const row of rows){const apps=(row.dataset.apps||'').split(',').map(value=>value.trim());const show=filter.value==='all'||apps.includes(filter.value);row.hidden=!show;if(show)count++}\n if(countLabel)countLabel.textContent=`Showing ${count} of ${rows.length} grades`;\n}\nif(filter){filter.addEventListener('change',filterGrades);filter.addEventListener('input',filterGrades);filterGrades()}\ndocument.querySelectorAll('[data-filter]').forEach(link=>link.addEventListener('click',()=>{if(!filter)return;filter.value=link.dataset.filter;filterGrades()}));\n\/\/ Small, optional image movement; 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