Water retention
Supports water retention, even at high temperature.
Atocell® · Cellulose ethers
Hydroxypropyl Methylcellulose
Water retention, workability and consistency for your formulations.
A non-ionic, water-soluble and pH-stable cellulose ether powder for construction materials, paints, coatings and detergents.

HPMC for tile adhesive formulations
Product overview
Atocell® is TIPOO Group’s cellulose ether brand. Its HPMC range offers functional properties when dissolved in water, including thickening, binding, film formation, suspension and water retention.
Used in tile adhesives, wall putties, cement mortars and plasters, HPMC supports consistency and application performance. The range also includes grades for paints, coatings and daily chemical products.
Key benefits
Supports water retention, even at high temperature.
Improves wetting and trowelling ability and increases open time.
Enhances bonding strength and improves sag and crack resistance.
Improves rheology control and thickening efficiency.
Improves freeze–thaw stability in formulations.
Improves compatibility with other additives.
Benefits summarized from the TIPOO Group Catalog 2025, HPMC section.
Applications
Match the HPMC grade to your binder system and application. Explore the catalog’s grade recommendations below.


Water retention, paste stability and smooth trowelling. HPMC grades PC20K and PC45K.
See suitable grades

Catalog grades C1005 and PC6K for self-levelling mortar systems.
See suitable grades
Thickening and stability for liquid detergents, shampoos and soaps. HPMC grades D80KS and D4KS.
See suitable gradesGrout · AAC block adhesives · Waterproofing and repair mortars · EIFS systems · Gypsum-based products · Emulsion-based fillers and adhesives · Water-based paints
Product grades & technical information
Explore our 11 HPMC grades, with Brookfield viscosity ranges and application recommendations from the TIPOO Group catalog.
Showing 11 of 11 grades
| Grade | Brookfield viscosity* | Catalog applications |
|---|---|---|
| C1005 | 300–500 | Mortar & concrete; Self-levelling mortar |
| PC6K | 5,000–6,000 | Tile adhesive; Mortar & concrete; Grout; Self-levelling mortar; Waterproofing mortar |
| PC10K | 9,000–10,000 | Tile adhesive; Mortar & concrete; Cement plaster & render; Grout; Repair mortar; Gypsum joint filler |
| PC20K | 15,000–25,000 | Tile adhesive; Mortar & concrete; Cement plaster & render; Skim coat / wall putty; Grout; EIFS base coat; Gypsum plaster; Gypsum joint filler |
| PC45K | 40,000–55,000 | Tile adhesive; Mortar & concrete; AAC block adhesive; Cement plaster & render; Skim coat / wall putty; EIFS base coat; EIFS adhesive; Gypsum plaster; Gypsum adhesive |
| PC70K | 65,000–75,000 | Tile adhesive; Mortar & concrete; AAC block adhesive; EIFS adhesive; Gypsum adhesive |
| PC20KS | 15,000–25,000 | Emulsion-based joint filler; Emulsion-based tile adhesive |
| PC45KS | 40,000–55,000 | Emulsion-based joint filler; Emulsion-based tile adhesive |
| PC70KS | 65,000–75,000 | Tile adhesive; Mortar & concrete; Gypsum plaster; Gypsum adhesive; Water-based paints |
| D80KS | 65,000–75,000 | Daily chemicals |
| D4KS | 3,500–5,500 | Daily chemicals |
* Values reproduced from the catalog. Viscosity units, solution concentration, temperature and test method details are not specified in this table. Confirm the relevant grade’s TDS before making a technical comparison.
Daily chemicals include liquid detergent, shower gel, shampoo, liquid soap and laundry detergent. Application guidance: TIPOO Group Catalog 2025, PDF pages 6–7.
Share your application and formulation requirements with TIPOO Group.
Packaging & supply
Multi-layer paper bags, supplied on shrink-wrapped pallets.
Packaging information from the HPMC section, PDF page 5.

Technical resources
Download the supplied 2025 catalog. HPMC product information appears on PDF pages 4–8.
Download catalogContact TIPOO Group to request the technical data sheet for the HPMC grade you are evaluating.
Request TDSContact TIPOO Group to request safety and handling information for your selected HPMC grade.
Request SDSLet’s work on your formulation
Talk to TIPOO Group about grade selection, samples and technical information.