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Atocell® · Cellulose ethers

HEC

Hydroxyethyl Cellulose

Thickening, rheology and stability for waterborne paints and coatings.

A non-ionic, water-soluble and pH-stable cellulose ether powder with broad compatibility across waterborne interior and exterior paints.

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16HEC grades
25 kgNet weight per bag
Atocell®TIPOO Group cellulose ethers
Professional applying a muted teal architectural coating with a roller
APPLICATION FOCUSRheology control.
Consistent application.

HEC for waterborne paint and coating systems

Product overview

Rheology support.
Across the coating.

HEC offers functional properties when dissolved in water and can be used as a thickener, binder, surfactant, film former, protective colloid, suspending agent and water-retention agent.

Atocell® HEC is available for waterborne interior and exterior paints. The catalog describes it as a widely used thickener in exterior latex paints, with compatibility across pigments, surfactants, emulsifiers, preservatives and binders.

Non-ionicWater-solublepH-stable

Key benefits

Control from mixing
to application.

01

Thickening efficiency

Provides a high thickening effect for relevant paint, coating and oilfield systems.

02

Rheology

Supports rheological properties, dispersion and solubility.

03

Color acceptance

Supports color acceptance, development and viscosity stability.

04

Spatter resistance

Improves workability and spatter resistance in paint and coating applications.

05

Storage stability

Supports can stability, bio-stability and storage stability.

06

Water retention

Improves water-retaining ability, open time and application performance.

Benefits summarized from the TIPOO Group Catalog 2025, HEC section.

Applications

Built around paints,
coatings and flow.

The HEC range spans architectural coatings, render, oilfield/drilling, personal care and cosmetic applications identified in the catalog.

Professional applying a mineral stone-effect textured exterior coating

Stone & texture paints

Grades selected for stone paints, texture paints and limestone render applications.

See suitable grades
Professional rolling a smooth blue-gray latex paint finish

Latex paints

Thickening and application support for smooth, consistent waterborne latex coatings.

See suitable grades
Muted orange waterborne coating mixing in a stainless dispersion vessel

Coating manufacture

Rheology, dispersion, solubility and storage stability during coating preparation.

See suitable grades
Professional crew applying a terracotta exterior wall coating from safe scaffolding

Interior & exterior walls

Catalog grades for interior and exterior wall systems and uniform coating application.

See suitable grades
Oilfield technician inspecting water-based drilling fluid beside mixing equipment

Oilfield & drilling

Water retention, thickening efficiency, dissolution, stability and workability.

See suitable grades

Beyond these applications

Limestone render · Personal care · Cosmetics · General coating systems

Product grades & technical information

Find your starting grade.

Explore the 16 HEC grades with viscosity values and application recommendations reproduced from the catalog’s Typical Properties table.

Showing 16 of 16 grades

Atocell® HEC — typical properties
GradeViscosity (mPa·s)*Catalog applications
C201110,000–20,000Limestone render; Latex paints
C204122,000–37,000Stone paints; Texture paints; Limestone render; Latex paints; Personal care
C208190,000–120,000Stone paints; Texture paints; Limestone render; Latex paints
C40814,000–6,000Stone paints; Texture paints; Limestone render; Latex paints; Oilfield / drilling
C25822,600–3,800Stone paints; Limestone render; Latex paints; Oilfield / drilling
30,000 BS15,000–25,000Interior wall; Exterior wall
60,000 BS2,600–3,800Stone paints; Limestone render; Interior wall; Exterior wall; Coating
100,000 BS90,000–120,000Interior wall; Exterior wall
B15000 Enhance600–1,200Oilfield / drilling; Coating; Cosmetics
B30000 Enhance1,500–2,500Oilfield / drilling; Coating; Cosmetics
B60000 Enhance2,600–3,400Oilfield / drilling; Coating; Cosmetics
B200000 Enhance3,400–5,000Oilfield / drilling; Coating; Cosmetics
E15000600–1,200Oilfield / drilling; Coating; Cosmetics
E300001,500–2,500Oilfield / drilling; Coating; Cosmetics
E600002,600–3,400Oilfield / drilling; Coating; Cosmetics
E2000003,400–5,000Oilfield / drilling; Coating; Cosmetics

* Viscosity values and units are reproduced from the TIPOO Group catalog.

The catalog describes personal care as liquid detergent, shower gel, shampoo, liquid soap and laundry detergent.

Need help choosing a grade?

Share your coating system, target viscosity and application requirements with TIPOO Group.

Request grade recommendation

Packaging & supply

Prepared for delivery.

Multi-layer paper bags supplied on shrink-wrapped pallets.

Net weight
25 kg / bag
Pallet load
1.2 tons / pallet
20 FCL, with pallets
12 MT (12,000 kg)
40 HQ, with pallets
24 MT (24,000 kg)

Packaging information reproduced from the catalog’s HEC section.

Technical resources

Documents for your evaluation.

PDF

TIPOO Group product catalog

Review the supplied 2025 catalog. HEC information appears on PDF pages 14–18.

Download catalog
TDS

Technical data sheet

Contact TIPOO Group to request the technical data sheet for the HEC grade you are evaluating.

Request TDS
SDS

Safety data sheet

Contact TIPOO Group to request safety and handling information for your selected HEC grade.

Request SDS

Let’s work on your formulation

Evaluate Atocell® HEC
in your application.

Talk to TIPOO Group about grade selection, samples and technical information.

Request Sample Technical Support